Anyone can win an argument; even without having the vocabulary of a professor at a prominent school. The book entitled How to Argue and Win Every Time: At Home, At Work, In Court, Everywhere, Everyday is written by one of the most renowned trial attorneys in the United States, Gerry Spence. Here, he states that every single person in this world was born to formulate the winning argument, as we also were born to talk.

Establishing a definite initiative that has the intensity to carry out unbeatable methods in the courtroom and boardroom, Gerry Spence introduces winning arguments and some fundamental rules. This book lets readers learn how to render an opponent ineffective by listening to them, determining when to and when not to argue and finding out how to hold words as tools in countering them. Moreover, it teaches how to distinguish the Pyrrhic victory, a point where you and your opponent might be at a loss.

A reliable resource for readers who aim to convince, to strive for change, to argue and to be the victor, How to Argue by Gerry Spence is not merely “…a book about argument, it’s the outline on how to live,” according to CNN’s Larry King of Larry King Live.

Gerry Spence points out the Laws of Arguing:

1. Each person has the potential to formulate a successful argument.
2. Achieving success is earning what we want, helping opponents get what they want in the process.
3. Words can be used as a critical weapon in every argument.
4. The constant presence of a “biological advantage” in revealing the truth is to be kept in mind.
5. Attacking the opponent leads to an unsuccessful argument.
6. Consider fear as a tool in an argument or public speaking.
7. Emotions should flow through without discouraging enthusiasm.
8. Embrace brilliance, not shy away from it.
9. Body language is essential, for the body often portrays better than just words.
10. Recognize the real enemy as not the opponent, but the vision that is being argued on.